A NEW KIND OF LUXURY
Find out, how we keep reinventing ourselves
BMW M8 COMPETITION GRAN COUPÉ AND BMW M8 GRAN COUPÉ
BMW 8 SERIES GRAN COUPÉ
BMW M8 COMPETITION COUPÉ AND BMW M8 COUPÉ
BMW M8 COMPETITION CONVERTIBLE AND BMW M8 CONVERTIBLE
FROM THE ORBIT TO THE HIGHWAY
In the pursuit of uniqueness, a vehicle was created that is out of this world: the BMW Individual M850i NIGHT SKY. The cornerstone for this unique project, which benefited from input of the Max Planck Institute, is the oldest iron meteorite in the world. The fusion of this extremely rare material and BMW Individual creates an unprecedented level of exclusivity. The two-tone exterior is a tribute to the “blue hour” – a phenomenon that appears in the sky at dusk with colours ranging from cyan blue and azure blue to night blue as well as black. Distinctive elements such as front spoiler, air breather, mirror caps, and disc brakes adopt the signature orthogonal shape of an iron meteorite, the so-called Widmanstätten structure. The unique piece is mounted on 20” BMW Individual light-alloy wheels in 730i V-spoke design. As soon as you open the door, the filigree backlit NIGHT SKY lettering on the door sill welcomes you, flanked by two mosaics created from the meteorite. In the interior, the centre console forms the nucleus of the vehicle design and engineering: the panels, the Start/Stop button, the iDrive and gear selector levers have been refined with a mosaic design and 600g of the rare meteorite material. This first use ever of BMW Individual full leather in three elegant colours and with a contrasting Widmanstätten structure marks a new standard in the upholstery trade. The truly extra-terrestrial meets the absolute extraordinary – redefining the limits of what is possible.
BMW 8 SERIES CONVERTIBLE
THE PURSUIT OF INSPIRATION
Progressive, creative, inspiring: these are the qualities that we – as the BMW brand – have been committed to for over a century. Independent and forward-thinking figures have motivated and inspired us – the creative elite, whose creations and ideas have brought us unique moments and unexpected perspectives. Pioneers of our time and voices of the future, who inspire progress in technology and design. Make the existing obsolete and turn their vision into the new reality.
THE PURSUIT OF INSPIRATION
THE PHILOSOPHY OF ARCHITECTURE
NO STRUCTURE WITHOUT CHAOS
One must discard old plans to make new ones come true. Early on, Rem Koolhaas learned to create his very own structures out of disorder. He also applies this special approach to architecture. The demolition of buildings is necessary in order to reinvent oneself and the identity of cities time and again. In addition to his work as an architect, he also publishes writings in which he reflects on the role of chaos in society and architecture. In 1995, for instance, he published the manifesto “S, M, L, XL.” Koolhaas argues that traditional architectural principles such as composition, scaling and proportion no longer apply in the design of large buildings. He demonstrated this impressively in the planning of the new Eurolille city centre in Lille, France.
THE PIONEER AMONG DESIGNERS
THE ART OF OVERCOMING YOUR FEARS
If you never know fear, you’ll never have a vision – and never find the courage to develop. It’s thanks to this attitude that the legendary designer Stefan Sagmeister is a leader in his profession with his hard-hitting and inspiring works. He always surprises with unexpected works of arts and, for example, brings handwriting to life, or transforms people into canvases. He always tries to forge his own way, to create and provoke unseen perspectives, instead of accepting the status quo. With his extroverted, innovative and enthusiastic pieces, he creates new worlds, opening the door to his unique and courageous imagination.
THE BEAUTY OF MOVEMENT
TWO VISIONARIES, ONE VISION
Lonneke Gordijn and Ralph Nauta are the artists behind Duo Studio Drift. They met at the Design Academy in Eindhoven, the Netherlands, and together they opened Studio Drift in Amsterdam in 2006. Their artistic work focuses on interactive exhibits composed of films, sculptures and other objects. They take great inspiration from nature, which they imitate in their work using state-of-the-art technologies. The approach makes each one of their projects both exciting and unique.
High Performance meets high art: At Art Basel Miami, Studio Drift presented its latest creation “Franchise Freedom” with a breath-taking performance that put the BMW Concept 8 Series at the centre of the action. A swarm of 300 illuminated autonomous flying drones took to the skies. The art exhibition was inspired by the flight patterns of starlings. After careful observation of the birds’ group flight patterns and movements, a special algorhythm was developed and embedded in the drones. The duo delivered an excellent reproduction of a natural phenomenon through a fascinating spectacle of light and movement.
After the drone performance, Studio Drift expressed their appreciation: “BMW believed in our idea and, as a company, they understand how complicated and complex these innovative processes are.” said Lonneke Gordijn.
BMW 8 SERIES COUPÉ
FUEL CONSUMPTION AND CO2 EMISSIONS
BMW M850i xDrive Gran Coupé:
Fuel consumption in l/100 km (combined): 10.7
CO2 emissions in g/km (combined): 245
BMW 750Li xDrive Sedan:
Fuel consumption in l/100 km (combined): 10.2
CO2 emissions in g/km (combined): 233
BMW M850i xDrive:
Fuel consumption in l/100 km (combined): 10.6
CO2 emissions in g/km (combined): 243
BMW X7 xDrive40i(1):
Fuel consumption in l/100 km (combined): 9.5
CO2 emissions in g/km (combined): 217
BMW 840d xDrive:
Fuel consumption in l/100 km (combined): 6.5
CO2 emissions in g/km (combined): 171
The values of fuel consumptions, CO2 emissions and energy consumptions shown were determined according to the European Regulation (EC) 715/2007 in the version applicable at the time of type approval. The figures refer to a vehicle with basic configuration in Germany and the range shown considers optional equipment and the different size of wheels and tires available on the selected model.
The values of the vehicles labeled with (1), are preliminary.
The CO2 efficiency specifications are determined according to Directive 1999/94/EC and the European Regulation in its current version applicable. The values shown are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle for the classification.
For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html.